Last edited by Mak
Monday, February 17, 2020 | History

4 edition of The Great writings in marketing found in the catalog.

The Great writings in marketing

The Great writings in marketing

selected readings together with the authors" own retrospective commentaries

by

  • 163 Want to read
  • 5 Currently reading

Published by PennWell Pub. Co. in Tulsa, Okla .
Written in English

    Subjects:
  • Marketing.

  • Edition Notes

    Includes bibliographical references and indexes.

    Statement[compiled by] Howard A. Thompson.
    SeriesThe PennWell marketing and management series
    ContributionsThompson, Howard Arthur, 1931-
    Classifications
    LC ClassificationsHF5415 .G655 1981
    The Physical Object
    Paginationxiii, 682 p. :
    Number of Pages682
    ID Numbers
    Open LibraryOL4107837M
    ISBN 100878141464
    LC Control Number80022637

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